S.E.R.P.E.N.T Festival

From Concept to Launch: Inside the Making of Slash's Festival Website

I had the remarkable opportunity to create the website for the inaugural S.E.R.P.E.N.T Festival, Slash's blues tour, to accompany the release of his latest album.

Upon working with Slash's management, my first step was to thoroughly grasp the needs and vision for the S.E.R.P.E.N.T Festival website. Taking into account style preferences and desired functionality, I meticulously crafted the framework for the site. This involved fine-tuning colors, fonts, and layouts and integrating the tour date plugin to align perfectly with the festival's branding.

Every detail, from content organization to animations for text, images, and videos, was carefully curated to deliver a seamless and captivating user experience. Ensuring optimal performance on mobile devices was a priority, and I collaborated with management to incorporate revisions for the desired aesthetic and functionality.

In partnership with management, I orchestrated the website launch to coincide with the exact timing of the tour date announcement, integrating the snake animation alongside the VIP page artwork segments.

It was an honor to be part of the debut of the S.E.R.P.E.N.T Festival, headlined by the legendary Slash.

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