Firestone Tires

brand development & marketing strategy

My main role while at Bridgestone Americas, was to lead the brand and project support for their affiliate company, Firestone Tires. As the main contact in the brand center of excellence, I was responsible for maintaining the strength and carrying out the legacy of the brand. I held a lead role in their affinity programs with INDYCAR and country music artist and event partnerships and carried out the Firestone branding for events such as Music City Grand Prix and CMA Fest. I also was the lead contact for maintaining brand affiliation with ongoing findings from the active Firestone Archive.

Marketing Multiple Lines of Business:

Design Samples:

Promo Video Creative Direction:

The Results:

• Strengthened Brand Identity & Legacy Preservation: I successfully maintained and reinforced the strength of the Firestone brand, ensuring its continued resonance and recognition in the market. I played a pivotal role in preserving and enhancing the brand's rich history, further solidifying its position as an industry leader.

• Affinity Program Success: My leadership in Firestone's affinity programs with INDYCAR and country music artists and events led to fruitful partnerships, boosting the brand's visibility and appeal among target audiences.

• Event Branding: I successfully carried out the Firestone branding for high-profile events such as activations around the Music City Grand Prix and CMA Fest, maximizing brand exposure and engagement.

• Effective Brand Affiliation: My role as the lead contact for maintaining brand affiliation with findings from the active Firestone Archive ensured that the brand's heritage was leveraged in a meaningful and strategic manner.