Deadwood Mountain Grand
AN ENHANCED VISUAL IDENTITY FOR A Boutique hotel & casino
Deadwood Mountain Grand was looking to enhance its visual identity through a website rework and enhanced visual assets to create a more vibrant, engaging, and mobile-friendly site that more accurately reflected the property’s offerings. I acted as the primary contact and account manager for their marketing redesign services, which included an overhaul of their visual identity, alternate logo generation, advanced website build, and overall direction of the refreshed brand.
The span of this special project took about three months. During this time I coordinated agency resources, facilitated Deadwood Mountain Grand requests, directed a promotional video, updated photography, and planned a total revamp of digital assets including a new style guide resource and promotional video. I also prepared budget, timeline, creative project briefs, and led weekly status meetings.
Creative Work Samples:
Methods of Storytelling
Website build
VIDEO PRODUCTION
DIGITAL ASSETS
VISUAL IDENTITY
ACCOUNT MANAGEMENT
BRAND MANAGEMENT
Promo Video Creative Direction:
The Results:
Enhanced Visual Identity: The primary goal of the project was to enhance Deadwood Mountain Grand's visual identity. The project successfully achieved this by modernizing and refreshing the brand's visual elements.
Alternate Logo Generation: As part of the visual identity overhaul, new alternate logos were generated to provide flexibility and variety in branding.
Promotional Video: A promotional video was successfully directed as part of the project to showcase the property's features and attractions.
Creative Project Briefs: Detailed creative project briefs were prepared to guide the project's various aspects, ensuring that the objectives were met.